Small Businesses Can Access a New, Free Learning Program Funded by Starbucks Founder, Others

Tewksbury business owners can sign up for BackTo.Biz, a free online learning program created to help owners develop skills to accelerate their recoveries from the COVID-19 pandemic. Classes include “How To Take Control of Your Business’ Finances,” “How To Sell Your Products Online,” “How To Reach New Customers” and more.

The service, which is funded by a coalition of businesses and nonprofits along with Starbucks founder Howard Schultz, features more than 400 individual video lessons, articles and tools from a diverse set of innovative entrepreneurs including Daymond John of Shark Tank.

Topics covered include hiring talent, selling online, building your brand, pivoting business models, creating new revenue streams, finding ideal customers, managing stress and more.

Schultz funded the project along with the emes project, and co-created it with CreativeLive, a global leader in online learning. Also on board are Chase, Community Reinvestment Fund USA (CRF), Facebook, Grow with Google, Goldman Sachs, Main Street America, Microsoft, Reimagine Main Street, Salesforce, Starbucks, Shopify, and CO— by the U.S. Chamber of Commerce.

“Small businesses, the very fabric of our communities, are struggling due to seismic changes in consumer behavior and the economy that have been unleashed by the COVID-19 pandemic,” said  Schultz.”BackTo.Biz provides valuable lessons and skills to help small businesses adapt, pivot, and thrive in this critical moment.”

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