WellPet LLC, based in Tewksbury and the largest independent branded premium natural pet food company in North America, announced it is changing its name to the Wellness Pet Company.
“We felt this was the ideal time to re-introduce Wellness Pet, a company focused squarely on serving the next generation of pet parents at the beginning of their life-long pet parenting journey” said Reed Howlett, CEO of Wellness Pet Company. “Our relationships with pets are about more than just companionship. Pets provide a mutually beneficial emotional connection that makes each of our lives better every day, and proper, science-driven natural nutrition is one of the foundational elements needed to keep them healthy, happy, and well. Pet parents and their pets are at the center of all that we do, and we believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating this mutual well-being. We’re here to make a difference for even more pets and their families.”
The premium natural category is the largest and fastest growing segment in the pet food industry, and Wellness Pet Company believes this is driven primarily by Millennial and Gen-Z pet parents, who are expected to make up 58% of American pet parents by 2025. This next generation of pet parents looks for credible brands they can trust and has a greater interest in feeding premium treats, toppers and supplements that make them confident their pets’ needs are being met. Wellness Pet will actively pursue its mission to create natural nutrition that provides physical, mental and emotional benefits that pets can feel, and pet parents can see, like a healthy skin and coat, optimal energy, digestive health, healthy eyes, teeth and gums and immunity.
Wellness Pet Company is hiring in Tewksbury! See open positions here.
Wellness Pet Company’s product lineup includes its flagship Wellness brand as well as dental treat brand Whimzees and all-natural dog treat brand Old Mother Hubbard in addition to premium food brands Holistic Select, Sojos and Eagle Pack.
Pet well-being depends on the well-being of their communities and the environment, so Wellness Pet Company will remain committed to the global fight against climate change with more recyclable packaging, low-waste eCommerce shipping and greater attention to manufacturing emissions while continuing to operate with the highest food safety and compliance standards. Equally important will be creating and cultivating diversity, inclusivity and belonging in the workplace.
The new company name will be effective in early 2022. Wellness Pet Company will continue to be headquartered in Tewksbury, Mass. The Company also recently opened a new Boston office, the Consumer Connect Center (C3), a center of excellence that will focus on developing best-in-class nutrition solutions for the next generation of pet parents.